Mobile Is On The Rise!
It is a rapidly expanding Market; Mobile. More and more techniques are popping up every week. Even RBT has jumped on some of them. Mainly because I see the potential for their use. Something that seems hard to get thru to Small Business Owners. Let's take a run down of the many tools I am using. They we will discuss how they can be utilized to help your Small Business. All of these are simple, yet effective ways to communicate with your customers, current & prospective. And at very reasonable costs. Sometimes they work better when paired up with another technique.
In no particular order, my Marketing Tools include;
- This Blog, www.RuralBusinessToday.blogspot.com
- My Business Website, www.RuralBusinessToday
- My Mobile Landing Page, http://RBT-Sample.wirenode.mobi I have many, as trials
- My Newest Mobile Web Page, http://RuralBusinessToday.mymobilebuilder.com
- My Virtual business Card, http://KimTag.com/RuralBizToday
- My Facebook Business Page, www.Facebook.com/RBToday
- My Twitter Account, www.Twitter.com/RuralBizToday
- My ShortCode SMS, Send RuralBiz to 41242 to see how fast it works
- My Custom StarStar number, **RuralBiz, that's **78725249 from a cell. Give me a call
- My Custom QR Barcodes & ShortLinks, i.e. http://bit.ly/RuralBizToday
Our Mobile Virtual Business Card
Benefits of Each.
The use of a Blog is to post information that is (hopefully) useful to your readers, whether they are customers, prospects or just stumbled across the site. A Blog can be an internal part of your Website Design, as a page built in and accessable from an internal link. It can also be a Blog made externally, like this one is, using one of the many Blog themed-design Webpages. This Blog stands alone or can be incorporated into an exsisting Website by adding the link to the page to your internal Website, as I have done on my main Website, my Mobile Website and My KimTag Virtual Business Card (www.KimTag.com/RuralBizToday). Either way, accessabilty to it for frequent posts is the main reason for your choice. Blogger for instance, (which runs Blogspot), has its own mobile App one can download to check on, review and update their Blogs with, while on the go. Since I have more than one Blog, it is a useful tool for me!
The Website is your main 'Real Estate' on the Web. It is your piece of property that customers get to 'walk by and visit' in cyber space. Keeping information and products updated and current is the same as in your brick and mortar store. It should be designed to provide information that is already evident in your store. Location, Phone Number, Contact, Directions, Hours of Operation, Specials you are Advertising in Store or in Ads. Sometimes you can do more on your Website than your Brick and Mortar; videos providing use of equipment or how to play with an instrument, Special Early Bird Offers for Web Users as more and more people shop from the comfort of their computer 24/7.
A Mobile Website is one designed Specifically for viewing on All Mobile Devices. Not your basic PC designed Website, which has to have a person tapdance all over it to see what is on there, and usually frustrating them as they can't find the information they want. As so many PC Websites do. And Big Business is the worst in this department! I want to show the Small Businesses how to Avoid the Pitfall most Big Businesses make on a daily basis! Don't Copy Big Business in this Area!
Now, a lot of Businesses use Facebook, which is good when combining it with your Main 'Real Estate' Website. Others tho, tend to think they can run their business from Facebook alone. It doesn't work. Owners spend hours each day posting and posting, expecting the flood of 'LIKEs' to come running thru their doors. It doesn't happen. And for one reason; Your posts and comments get Buried in your 'LIKEs' list by the torrential posting of their friends. Mobile Facebook users only spend a minimal amount of time on their cell at a time, scrolling thru the hundreds of posts and pictures everyone sends them. If there are just 100 posts above yours, chances of your 'LIKEs' finding it before the ends of the day are slim. Most people don't have time to sit for hours and scroll thru everything on their page, on their phone; it's Tedious!
Twitter. In and of itself, can be a useful tool or a waste of time. It has gotten to be a perpetual posting of other's sayings, useless info and for some repeated offers, over and over. Because, like Facebook, hundreds of posts occur every hour and whatever you posted has gotten lost in the stream. If one isn't living on Twitter, there is no way to possibly be in touch with all one receives. I know. I have 2 Twitter accounts If I don't go to Twitter on my phone for 4 or 5 days, because I don't think of it, I have hundreds, if not thousands, of posts to scroll thru, trying to find the useful ones I want to read. I never get to see 90% of them. Most Specials and offers are already no longer valid. Links to sites aren't working, and Spammers have learned how to get in there and fill your account with bogus stuff. Sure, it has some benefits, if your tweets only have a few accounts they are monitoring. But don't count on it.
My ShortCode SMS. Now here is a technique that I feel is worthy of being in use by a lot of businesses, but because it was overplayed by big marketers in the beginning, it was overrated, misunderstood and created huge losses to business.. Over 92% of Text Messahes are read within Minutes of receiving. Compared to an average of about 64% for wanted Email. Also, Text Messages will stay on their phone until they delete them. So, everytime someone scrolls thru their Messages, they will see your Message sitting there and they will make a subconscious decision to either keep it to do something with it later, or decide to delete it because that offer doesn't apply to them or is not something they are interested in. The customer gets to choose what to do with that message each time they see it. First off, the customer chooses to invite you to their phone by asking to be part of your group. They then accept your offer with a 2nd message. That means that 'They Want To Hear From You About Your Offers.' There you have it! Advertising that is 'Wanted by your Customers'! As long as your content is relevant and messages aren't overuse, they will welcome your Special Offers with Open Arms. To see what I mean, type the word DEMO and send it to 41242. If you like the ease of it, Type the word RuralBiz and send it to 41242 to get a Special Message from me. If you are a band, musician or in the music industry, type the word MUSIC and send it to 41242 to get a different Message from me. Along with setting my customers up with this service, I provide the one thing other businesses don't, How to Properly Use SMS to be a Profitable Experience!
Custom Mobile Numbers. The newest Craze! Mine is StarStar-RuralBiz. Thats **RuralBiz or for those phones without lett